Imagine a fashion campaign which perfectly combines effortless style and comfort in everyday wear. Express has just done it with its latest collection “Dress to Express” featuring the iconic Barbara Palvin, and the charming Dylan Sprouse. Palvin’s first Express campaign was more than a decade ago. Now, she is back with her actor-husband by her side. Talk about fashion goals.
Why should you care about the campaign when there are many others? Because “Dress to Express”, isn’t only about fashion, it’s also about confidence and self expression. Express, in a world of ever-changing trends, has created a collection celebrating timeless, effortless style. This is something we can all relate too.
The “Dress to Express Collection”: Effortless elegance meets everyday comfort
The collection includes workwear and everyday styles that seamlessly transition from day to evening. Think of smoothing tops, loose and cropped tees and relaxed trousers. These pieces are designed for you to be able to wear them with ease, no matter what the day brings.
Barbara Palvin Style: Chic and Comfortable
Palvin is known for her chic, yet comfortable style. She loves pieces such as the Relaxed Trouser paired up with a slim T shirt, blazer and sneakers. She also loves the silk slip dress with blazer and baseball cap combination from the collection. “I like to be comfortable, but chic,” she says. These outfits perfectly capture this vibe.
Dylan Sprouse’s Style: Easygoing but with a Twist
Sprouse, however, prefers styles that combine comfortable workwear with Western appeal. He loves the corduroy separates from the brand and faux leather Air Force jacket. “It’s a great example of our natural styles which are easygoing yet elegant,” he said.
A Family Affair – Behind the Scenes of the Campaign
The campaign was photographed by Sprouse’s twin brother Cole. It was a family affair. Palvin says, “We had a little creative freedom so we all came up with the theme and concept together.” The result? The result? A collection that feels authentic to their personal style.
Express’ “Dress to Express”, a campaign that encourages people to dress their best, is a breather in a world of fashion that can feel forced. It’s not just about following trends, but finding pieces that make one feel confident and comfortable. These pieces will elevate your style, whether you’re dressing up for a special occasion or just dressing casually.
